These labels were printed on clear film,
using digital printing methods to save on
special colour charges for the flavour colours. I sourced the printer as the customer
was using traditional methods for years. Challenge: avoid creating 6 separate dielines which would have been expensive and slow down production. Solution: The same soup bowl was used, and the inside of the bowl was kept clear like a window to show the actual soup through the label - one single dieline for 6 different flavours!