PRODUCT WAS FLYING OFF THE SHELF with this new artwork!! This was a brand extension for the new Highland Farms Country Kitchen brand standards we had originally developed with the pasta entrees launch.
These labels were being printed with 3 spot colours (+ 4th black for the UPC and NFT). The updated CK brand mark was designed as a rich CMYK+1 PMS treatment. This meant that an established 2 spot colour treatment for the logo mark had to be used instead for this print run, with a third colour as the assigned variant(s). This enabled simplified colour changes on press to optimize the printing costs.
Created the original illustrations first with traditional freehand and converted them in Adobe Illustrator into vector formats. Worked closely with the printer to produce final artwork, ensuring both the printability and design integrity.