These labels were printed on clear film,
using digital printing methods to save on
special colour charges for the flavour variants. Sourced the printer as the customer was using traditional methods for years. Challenge: avoid creating 6 separate dielines which would have been expensive and slow down production. Solution: The same soup bowl was used, and the inside of the bowl was kept clear like a window to showcase the actual soup through the label - one single dieline for 6 different flavours!